“Okay… what should I be offering?” The answer will depend on your clients — and your photographic genre . Each genre requires different presentation. For example, a wedding photographer, with potential sales of hundreds of images, will require completely different products from a landscape specialist offering images intended for wall display. Bear in mind too that the most appropriate printing isn't just a personal preference but will depend on the products you want to offer. For example, we recommend silver halide over inkjet for applications To View More >>

Previous |  Contents | Next Download the eBook "Me me me! My favourite word." — Seth Godin The people paying Here’s the key thing about social photography. Those people in your viewfinder are paying your bills. All of your bills. And the images you take are more or less worthless to anyone else. What are your customers after? Why do they want their photographs taken? Actually, do they want their photographs taken? In social photography the trick is to understand that it’s not about the print, or the album, or the photography, or Photoshop, or what your peers think To View More >>

David with his Queensberry book We get to see many beautiful stories at Queensberry, and sometimes we need to share them. David Edmonson and his son Luke, both multi-award winning wedding, portrait and commercial photographers, are based in Dallas Texas. After a major health challenge David decided to take on a personal project, which this lovely book documents. I’ve don’t usually take books and albums home with me, but I just had to spend some time with this one, absorbing the images, reading the compelling words he uses to describe them, and the messages he wants his children To View More >>

Photographs are the most personal of gifts! Talking about Christmas and the holidays in October seems a little weird, but the holiday season does seem to start earlier every year – and when it comes to marketing, it pays to be prepared. The festive season is a great time to promote yourself to existing customers. You've spent all year taking photographs, so why not maximise the profit on each shoot with online galleries, product sales and special offers? We spoke to retiring Queensberry account manager Michelle about her tips for holiday promotions, and marketing pointers To View More >>

Click the image to see our live demo site Click the image to see our live demo site What if you could make a bride-to-be's site a core part of her event planning? In my last post I explained how you could publish a Workspace client website in just a few minutes, but you can add far more impact with some optional extras that take just a few minutes more... Imagine it's months before the wedding and you've done an engagement shoot. You upload the images and create a new site for the couple as I described last time, but with two optional features added: 1. An event details page, with the To View More >>